Nowadays due to a lot of competition among websites to get higher rankings, where an engaging and high-quality article is not enough for traffic on your site, it is nearly impossible to reach at an excellent ranking on Google to a person who is unfamiliar with On-Page Search Engine Optimization (SEO Strategies).
The time had passed when it was everything about what you put forward. The cyber-world is growing with the lightning speed and with that their rules to accomplish higher rankings are frequently getting altered. It is not about keeping it basic anymore, and simple is just not sufficient now when we have a cold war going on regarding who gets to stay on top.
You need to have the edge over your competitors, for this reason, you have to master the art of SEO, so you can attain what you beyond question deserve for your top-quality content.
Now to have your page ranked in Google, we have found nine proven and powerful on-page SEO techniques, which will make you stick out from others. Therefore, without further delay let us get started.
1. Make your URLs readable and short
Should that come as a shock, I do not think so. Let me begin with an example below.
Which one of these are you most probably to relate and to remember.
According to various research carried out by many SEO professionals, URLs, which are shortest have higher odds of getting ranked compared to URLs, which are comparatively longer.
Shorter URLs can come in handy should you want your customers to visit again.
Because people usually remember URLs that are shorter, as short URLs are convenient to read, so these have the advantage of being recognized easily. The search engine is no exception. They also prefer short URLs.
So, whenever posting a new page make sure to choose a URL that is short and could be read by anybody.
Tip: Select a URL that contains 2-3 words, preferably two words.
2. Include keywords in the URLs
Now while you are creating the URL, ensure to add your focused keywords in your URL. This technique might seem simple, yet it can create a huge difference in ranking.
For instance, your domain name is www.example.com, and that you are making a page about On-Page SEO in which the keyword is “achieve high ranking” then you should make a URL like here;
Now, whenever somebody searches “how to achieve a high ranking on Google,” it will include the keywords you used in your URL. Therefore, your URL should have a higher chance of appearing in Google’s results.
3. Use LSI (Latent Semantic Indexing) Keywords
LSI Keyword is a part of the search engine’s algorithm to help them better comprehend the theme of the content in your website since Google wants to show the best possible snippets to its users so for that, it must understand the article published on sites to improve the relevance of its results.
LSI keywords are linked semantically to the target keywords of the article like if you published an article about On-Page SEO on your website and that article’s keyword is “On-Page SEO,” but other terms that are interrelated to On-Page SEO such as search, boost, web page, ranking, and top. These words are called LSI keywords that help Google know the content’s context.
How to discover LSI keywords?
Well, it is straightforward. Search for your primary keyword in Google then scroll right to the end, there you will find “Searches related to” tab, and in that tab, there will be a few words highlighted in bold, these are the phrases that will make great LSI keywords.
4. Publish Longer User-Friendly Post
In the same research that done on short URLs, another thing got discovered too, that also makes 100% sense, they found lengthy content is likely to outrank shorter post.
It is Google’s nature to prioritize longish content as the saying goes “the more, the merrier” since Google wants to show the optimal results for their users, which is detailed and comprehensive.
Apart from that, the longer the content will be more the LSI keywords it can include and like we know Google decides the search positions on the grounds of LSI keywords. As a result, the more LSI words your article has, the more it will rank higher.
5. Optimization of Title Tag for Click-Through Rate (CTR)
Every single page of your site will have a separate title tag, so you know your label is the one that shows up at the browser’s top when you open a particular content. Everyone knows the title tag needs to be that page’s keyword, but there is something that has immense significance in ranking your blog, and that is click-through rate as Google outlined you must need to optimize your call-to-action for higher ranking.
How do you optimize CTR?
There are a couple of simple methods to optimize CTR.
A) Include Numbers in the titles: A study says, headings having numbers got a 36% more chance of receiving clicks than the titles without numerical digits.
For example 9 SEO Tricks.
B) Add brackets for your titles: HubSpot recently has analyzed three million headings, they found out the use of brackets boosted click rate by 38 percent.
For example 9 SEO Tricks [High Rankings Guaranteed]
6. Use External or Outbound Links
An external link is a link that points to the domain besides the domain where they got placed. In simple terms, they are called outbound or external links as they send visitors outside the site towards somebody else’s web page. Now the concern is;
How does it increase your search engine ranking?
According to study websites that contain outbound links outrank sites which comprise internal links. The research clearly shows us that Google considers external links as a ranking factor.
One thing you ought to remember while linking other sites is that; always link sites that are relevant to your niche plus have a proper authority as their authority might affect yours as well.
Tip: Do not use over two to five outbound links as it irritates the readers.
7. Use Internal or Inbound Links
An internal link is a link which redirects a visitor to another page on the same domain. Outbound links may outrank inbound links. However, internal links have some weight regarding On-Page SEO.
An internal link is useful for three reasons:
- They allow visitors to navigate through your website.
- Internal links help set up information hierarchy to the provided website.
- They help pass ranking power (link juice) around websites.
So, by linking inbound pages of a valuable source relevant to the current subject to a blog post not only will help the user browse through the different critical issues. But, also instructs search engine this page (Linked) offers more relevant details and this must be ranked higher.
Just like outbound links use only two to five in the content for best results.
Tip: Do not just link any hit-or-miss page, you need to interlink posts you need to rank higher strategically.
8. Maximize your website’s speed
The most frustrating thing about a blog after pop-up ads is its loading speed. Users usually leave a site when it loads slower, you will find plenty of websites providing related information, and in case you want people to come back to your site once again, you need to have a quicker loading website.
Other than that Google has openly announced that among their main ranking factors is the speed of the website, having said that it has turned mandatory to own a fast site for higher ranking.
How could you make your website load faster?
It is pretty straightforward; you have to care for two things;
A) Buy a premium web hosting: Just as they say for diets “You are what you eat” likewise for hosting “you get what you pay for” in websites hosting. In case, you need a fast and robust website; you must have quality hosting, provided it will be more expensive but will be well worth it.
B) Use Content Delivery Network (CDN) Service: CDN is a form of content distribution which takes the loading off of your hosting and delivers the material to networks spread around different places.
What it can do is that anytime a person who is far apart from your hosting, visits your blog then your blog may load slowly because of so much range geographically, but CDN service makes a draft of your web pages and delivers it to the host nearest to the location of that user. In this method, your host should not be experiencing any loading, and your website will also open faster.
But when you are increasing the speed of your website, remember one thing at heart that high speed will not guarantee a significant search engine boost at the meantime a slow site for sure is penalized from Google.
9. Include Multimedia Within Your Content
To provide the best possible UX (User Experience), you should add multimedia on your post as it is appealing, and it also interacts with users.
Google drops pages ranking which has a lower “time on site,” so along with multimedia use like videos, charts, graphs, pictures users will stay on your page for a long time, and that will support your website’s ranking. It is because Google wants to display best to its searchers and the more users stay on your blog, the more opportunity it will have to get a better ranking.
Regardless of it is the LSI keywords use or the posting of a longer article or the internal and external links use this content is your best approach to kick-off as these nine powerful SEO tips are proven to improve your ranking. SEO is only one section when it comes to a effective digital marketing service so make sure to use all the available channels to their maximum potential.
So, if you own a site or should you be thinking about launching one, they are the go-to methods to rank your blog higher.