SEO Blog

Notes from the work, not from the marketing team

Written by Alston Antony while doing the work: what we test on our own 16 properties, what breaks on software marketing sites, and what is actually changing as buyers move their research into AI answers.

1 article
Written by the practitioner
Featured · Agency

We read our own Search Console export and rebuilt the company around it

Maxinium sold five services to anyone. It now sells SEO to Sri Lankan businesses. The decision came out of a Search Console export, here is the export.

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· 8 min read · Alston Antony

Key takeaways

  • Maxinium now sells one service (SEO) to Sri Lankan businesses and to Sri Lankan companies selling abroad. No websites, no social media management, no ad packages.
  • The decision was made from a Search Console export, not a strategy workshop: 36,002 of 37,630 impressions were people searching for an SEO company in Sri Lanka.
  • Those 36,002 impressions earned 21 clicks, a 0.06% click-through rate, because the site ranked around position 9 to 14 and had no page built for any of the queries.

What gets written about here

  • SaaS SEO: commercial page architecture and buyer-intent demand
  • Agentic readiness: what to prepare now and what to defer
  • Technical SEO: crawling, rendering, speed and migrations
  • AI search, GEO and LLMO: getting cited rather than just ranked
  • SEO for the Sri Lankan market: what is different and what is not
  • Operating notes from running 16 owned properties

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