About Maxinium
Maxinium began in Colombo as a general digital marketing agency selling everything. It now does one thing: SEO, for Sri Lankan businesses and for Sri Lankan companies selling abroad. This page explains who runs it, what happened in between, and why the service list got shorter on purpose.
Alston Antony
Founder · SEO Expert, Sri Lanka
The short version
Maxinium is run by Alston Antony, a Sri Lankan SEO specialist who has worked in search since 2010. He is Senior Digital Marketing Manager at Brainstorm Force, whose WordPress and AI software powers more than 7 million sites, and he operates 16 web properties of his own.
That second half matters more than the first. Most SEO agencies have never carried the risk of ranking something they own. Alston has built more than 100 sites, kept 13 of them running, earned 7,778 referring domains across them and holds 803 queries at an average top-3 position across the six properties documented in the case studies, alongside 302,037 Bing Copilot citations. When a recommendation reaches a client, it has usually already been tested somewhere the downside was his.
He has also published 617 videos to 643K+ views in English and Tamil, and taught over 30,000 students across six courses. The result is an unusual combination for this market: an engineer’s read on technical SEO, and fifteen years of watching how Sri Lankan buyers actually search — in English, in Sinhala, in Tamil, and increasingly by asking an AI assistant first.
The full personal story, including the parts that have nothing to do with SEO, lives on alstonantony.com/about. What follows here is the professional half of it.
15+
Years working in search, since 2010
100+
Websites built, 16 of them still running today
500+
SaaS products personally bought and tested
803
Queries averaging a top-3 position, recomputed from Search Console exports
302,037
Bing Copilot citations earned across the owned portfolio
7,778
Referring domains earned across in-house projects
30,000+
Students taught across 6 courses
617
Videos published, 643K+ views
12
SaaS founder interviews recorded
How we got here
Including the part where two Google algorithm updates deleted most of the business. That is the section that shaped everything after it.
2010
Sri Lanka
Alston’s first money online was a $15 cheque from a file-sharing platform, cashed at a bank branch that had never processed one before. The mechanics were crude, but the lesson underneath was the one he still sells: find where demand already exists, then put something useful in front of it. Within months it was $100, then $1,000 from pay-per-download affiliate work.
The Panda &
Penguin years
Affiliate & niche sites
Micro-niche AdSense sites, Amazon and ClickBank affiliate blogs, one of which peaked at 3,865 visitors a day. Then Google shipped Panda and Penguin, and most of it evaporated. Accounts were banned, rankings vanished, and the shortcuts stopped working permanently. Getting flattened by two algorithm updates is why Maxinium does not sell tactics with an expiry date.
Pre-2020
Colombo, Sri Lanka
Maxinium started as a Sri Lankan digital marketing agency, founded with Alston’s brother. It did the work agencies in that market do: SEO, websites, social, ads, a wide service list and whatever the client asked for next. It worked, and it also taught him that an agency selling everything competes on price, while an agency selling one thing competes on judgement.
UK
University of Greenwich
A master’s in software engineering, completed with distinction, with a dissertation on an SEO Management System for Beginners that earned its own recognition. Before that, an IT degree at ESOFT in Sri Lanka, compressed from four years into two and a half. The engineering half is why technical SEO for SaaS is the service Maxinium is least willing to outsource.
2019
SaaSPirate
SaaSPirate launched as a home for verified SaaS and AI lifetime deals, and grew to 2,513+ deals, a 100K+ community and 30K+ subscribers. To review software honestly you have to buy it, install it and try to break it, so Alston did — 500+ products and counting. That is where the SaaS-buyer intuition behind every comparison and alternative page comes from.
Today
Brainstorm Force
Alston runs full-funnel marketing for AI and WordPress products at Brainstorm Force, a company whose software powers more than 7 million sites. On ZipWP he took organic clicks up 74% from a zero baseline and pushed 28 keyword variations to #1. His working rule there is the same one Maxinium runs on: AI does the research, briefs, internal linking and audits; a practitioner decides what ships.
2026
Colombo, Sri Lanka
Maxinium relaunched with one service instead of ten. No websites, no social media management, no ad packages — just SEO, for Sri Lankan businesses and for Sri Lankan companies selling abroad. Narrow on service, focused on market. The decision was made by reading our own Search Console export rather than by strategy workshop: 36,002 of 37,630 impressions were people searching for an SEO company in Sri Lanka, and we had built them no page to land on. The reasoning is written up in full on the blog.
How we work
Every agency says it is different. These are the specific commitments that make Maxinium different, stated plainly enough that you can hold us to them.
Roster policy
Maxinium keeps a deliberately small client list. Founder-led work does not scale by adding headcount, so capacity is the constraint we manage instead of pretending it isn’t.
Sessions, impressions and rankings are diagnostics. We report the calls, forms and walk-ins that came from organic search, because those are the numbers a business owner can act on. A rankings screenshot has never paid a salary.
Maxinium used to sell websites, social, ads and SEO. It now sells SEO. Narrowing the service list is what made the judgement inside it worth paying for — and it is why we will tell you when the answer is paid ads rather than search.
16 owned properties, six of them documented in full with the raw platform exports attached: 803 queries averaging a top-3 position and 302,037 Bing Copilot citations. Nothing gets recommended to a client that has not already been tested somewhere we carry the downside ourselves.
AI handles research, briefs, internal-link mapping and audit passes at a speed no human matches. What ships is still a judgement call made by someone accountable for the result.
If the search demand is not there, or the site does not convert the visitors it already has, we say so on the first call. Saying no to the wrong fit is what makes attention available for the right one.
The person who audits your site is the person who writes the strategy and sits on your monthly call. That does not scale by adding headcount, so we do not try to.
Education & credentials
Search rewards demonstrable expertise, and so do buyers. Here is the verifiable part.
MSc Computer Software Engineering
University of Greenwich, United Kingdom. Passed with distinction. Dissertation: an SEO Management System for Beginners.
BSc Information Technology
ESOFT, Sri Lanka. A four-year programme completed in two and a half years alongside freelance client work.
Professional Member, BCS
The Chartered Institute for IT, United Kingdom. The professional body for computing in the UK.
Professional Member, DMASL
Digital Marketing Association of Sri Lanka.
Ahrefs SEO Certified
Plus Semrush and HubSpot certifications, kept current rather than collected once.
WordCamp 2026 Media Partner
Community work inside the WordPress ecosystem, where a large share of SaaS sites live.
Proof of work
All 16 are live, and every one is a working test bed for the same technical, content and authority systems a Maxinium client gets. Four were built for the Sri Lankan market specifically, and two of those are documented in full with the raw exports attached. The rest are deliberately mixed: a hyperlocal city guide and a software directory need the same entity clarity, the same crawl hygiene and the same citation work — only the vocabulary changes.
Sri Lanka
Built for Sri Lankan searchers, ranked against Sri Lankan competition. Two are documented in full with the exports attached.
MatchMaker.lk Sri Lankan matrimony platform. Ranks for the newspaper classified brands that were the category default for generations. 
MakeMoneyOnline.lk 63+ verified online income methods for Sri Lankans, with realistic LKR projections and scam warnings. 
WebHostingSriLanka Independent comparison of 15 hosting providers on renewal pricing, data-centre location and support. 
DigitalMarketingCourse.lk 150+ curated courses, certifications, tools and communities, filtered for the Sri Lankan market. Education
Free courses and reference libraries, several in Tamil and for the Sri Lankan market.
SEOTamil.com Free Tamil-language SEO course. Ranks #1 in Google for “SEO Tamil” and is cited by name in its AI Overview. 
DigitalMarketingTamil Tamil-language guide to thirteen marketing channels, written for beginners and small business owners. 
DigitalMarketingMind Free marketing template and checklist library with no signup and no email wall. SaaS & AI
Directories, deal platforms and review sites aimed at global software buyers.
SaaSPirate 2,513+ verified SaaS & AI lifetime deals since 2019, with a 100K+ community and 30K+ subscribers. 
ZPlatform.ai Independent AI tools directory where every tool is hand-tested for 3 to 10 hours before it is ranked. 
EveryAny.one Software discovery and intelligence platform: verified profiles, comparisons and pricing across 13 categories. 
AIToolsMarketer Independent reviews of AI marketing tools, scored against a published methodology. 
SaaSAffiliate 62 verified SaaS affiliate programs compared on commission, recurring payouts, cookie duration and payout terms. Local & niche
Hyperlocal and special-interest sites. Different vertical, identical SEO mechanics.
CoimbatoreJunction Hyperlocal Coimbatore guide across 8 topic pillars, at 423K+ monthly impressions and 55+ in-depth guides. 
ChennaiCentral City guide to Chennai: events, attractions, food, transport and heritage for a city of 8.9M people. 
VelankanniShrine Independent pilgrim guide to the Basilica of Our Lady of Good Health, one of Asia’s largest Marian pilgrimages. 
AlstonAntony.com Alston’s home base for SEO, AI search and growth writing, courses and case studies. Work with Maxinium
Tell Alston what you sell, who buys it and which competitors keep outranking you. You will get a straight read on whether SEO can move those numbers — and if it cannot, you will get that answer just as fast.
Free SEO audit of your site
What is holding your rankings back, which competitors are ahead, and what to fix first.
Prices Sri Lankan businesses can afford
From LKR 20,000 a month, itemised, with no lock-in contract and no hidden setup fee.
You work with Alston, not a junior
The person who audits your site is the person who does the work and sits on your calls.
Reported against enquiries
Calls, forms and walk-ins — not impressions, and not a rankings screenshot.
An honest yes or no
If SEO is the wrong spend for your business right now, we will tell you on the first call.