Why there is no figure on this page
A rate card looks like transparency and behaves like the opposite. The same tier of work costs very different amounts depending on who you are competing with and what state your site is in, so any number printed here would be wrong for most of the people reading it. Published low, it gets walked back on the first call. Published high, it turns away the businesses that were the easiest to help.
So the tiers describe the work rather than the price. You get a scope and a fee after somebody has actually looked at your site and the competitors outranking you, and you get it in writing before anything is committed.
What can be said without a number is where the fee comes from. There is no floor of account managers between you and the work, no sales team taking commission, and no agency margin stacked on top of subcontracted labour. Alston does the work himself, from a small office in Colombo rather than a large one. That structure removes most of what an agency normally charges for, which is why the quote tends to come in under one from a firm with layers.
It is also honest about scale. A small roster at a fair fee is a better business than a large roster at a rate that requires juniors doing the work. If we take on more clients than the hours support, that stops being true, so the roster stays small.
What decides which tier you need
Not the size of your company. Four things, and only one of them is about you:
- Competition. Ranking a plumber in Matara and ranking a finance company in Colombo are different orders of difficulty. The competitors you name in the first call decide the tier more than anything else.
- Content volume. If you can write, or already have writers, a lower tier goes further, we brief and edit rather than produce. Content is the largest line item in most SEO budgets.
- Site condition. A modern site on decent hosting needs weeks of technical work. A ten-year-old custom build on shared hosting can need months before anything else is worth starting.
- How many markets. One city is Basic. All of Sri Lanka is Growth. Selling into the UK, US, EU or Australia as well is Premium, because that is three keyword sets, three link markets and an hreflang architecture.
What a bargain SEO package actually buys
Run the arithmetic on the cheapest quote you have been given. Divide it by what an hour of competent technical work costs in your market, and you usually get two or three hours a month. SEO does not produce results in three hours a month, whatever the invoice says it covers.
What gets delivered instead is an automated tool report, a batch of directory submissions and some spun blog posts. In the best case it does nothing. In a meaningful number of cases the link building is actively harmful, and cleaning up a toxic backlink profile costs more than the original engagement did.
That is the floor our Basic tier sits above, not the ceiling we are competing under. The point is that you should be able to see, itemised, what a month of work consists of before you agree to pay for it, which is what the three tiers do.
Contracts, notice and what you own
No lock-in. One month’s notice, any month, without a penalty clause. Long contracts exist to protect agencies from clients leaving after seeing the work, and if the work is good they are unnecessary.
You own everything. Your Search Console, GA4, Google Business Profile and any tool account we set up are created in your name and stay with you afterwards. The audit, keyword research and content briefs are yours to keep. An agency that holds your logins is holding you hostage, not delivering a service.
Invoicing is monthly in advance, in rupees for Sri Lankan businesses and in USD for clients billing from overseas, at the prevailing rate. Whatever fee is agreed is held for the first twelve months of the engagement.